Exciting news! Instead of industry leaks and blog posts, The 2010 Sasquatch lineup will be announced live at The Crocodile on 02/15! Not only do we get to hear the lineup at a red-carpet event, there is going to be red-carpet entertainment.  Live Nation sent over a press release this morning, here are the details!

Seattle, WA – Live Nation and Adam Zacks are pleased to announce The 2010 Sasquatch! Music Festival Launch Party presented by Esurance and sponsored by Jack Daniel’s happening on Monday, February 15, 2010 at 7:00 p.m. at the Crocodile.

For the first time in the festival’s history the lineup will be announced LIVE at this very special event featuring performances by Surfer Blood, Atlas Sound and Fresh Espresso and hosted by Luke Burbank. Prize packages from Esurance and Xbox will be given away all night, along with limited-edition festival posters and more.

Free tickets are available courtesy of Esurance by listening to 107.7 The End all week to win, or by stopping by either Easy Street Records locations starting Friday, February 12^th at 9:00 a.m. (limit 2 per person).

Surfer Blood calls West Palm Beach home and, while still in their early 20s, pen summery indie songs that even the most hook-laden power pop band would rightfully be jealous of. Called “irresistibly catchy” by Pitchfork, Surfer Blood’s critically acclaimed debut album, Astro Coast, was released on January 19.

Atlas Sound is the solo moniker of Deerhunter frontman Bradford Cox, so named since 1994, when a sixth-grade Bradford made recordings on a karaoke cassette machine. Now signed to 4AD, Atlas Sound is those ideas that he “can’t make work with a five piece rock band,” employing stream-of-consciousness writing alongside ambient electronics.

Fresh Espresso, named by local blog SoundOnTheSound as representatives of “the next wave of Seattle hip-hop,” is producer/composer P Smoov (of Mad Rad) and MC Rik Rude.